General

Halloween falls on October 31st, the last day of the Celtic calendar. Originally observed as a pagan holiday, honoring the dead, Halloween dates back to over 2000 years and is one of the oldest holidays that is still celebrated. Hugely popular, Halloween draws huge crowd of people celebrating the day with costume parties, trick-or-treating and […]

Umbrellas have undergone very little change in the basic design during their 300+ year history. Apart from being a functional item, custom umbrellas have evolved to be a fashion accessory and advertisement media. The simple design and ease of operation of umbrellas have gone a long way in retaining the popular design of umbrellas for […]

If you thought Umbrellas are just for rainy days, you could be in for a surprise. At a highly competitive market, business models and promotional strategies change often. Custom umbrellas have a long history of being an effective promotional item. Listed in the top ten in the list of the most popular custom products, custom […]

Summer promotional events and sun safety campaigns are in the final lap in the US as summer season is about to get over in a few weeks’ time. If you are planning an outdoor promotional event or sunsafety awarenesss drive before the fall, you still have enough time to catch up. Sun safety awareness campaigns […]

Labor Day makes a great time of the year to celebrate the value of labor and to make your employees feel special. It also holds the rare distinction of being the last summer holiday of the year and a great time for people to enjoy the last few remaining summer days before fall season sets […]

Wedding parasols have been invariable attractions of wedding days since time immemorial in various civilizations. Though times have changed, personalized umbrellas still make a great wedding day accessory. Be it as gifts for the wedding day guests during outdoor weddings or as part of wedding day décor, wedding umbrellas can add a fairy tale charm […]

The two popular strategies that marketers employ while choosing promotional items that really work are a) Choosing custom items that are functional and appeal to every genre of customers b) Selecting promotional goods that appeal to a specific target Most companies include both types of items in their promotional swag to reach out to their […]

Most successful advertising works on a pattern of repetition. That is what makes daily use items like custom umbrellas great marketing tools. Most people do not like the idea of listening to the same advertisement on TV or radio on a daily basis or read the same ad in newspapers every other day. But promotional […]

Back to school promotions are underway and it is time for both retailers and schools to come up with some interesting promotional gifts just in time for the back to school season. Choose useful custom gifts that your little recipients will find useful. One such promotional gift to consider include imprinted kids’ umbrellas. Be it […]

Summer is the best time for marketers to plan outdoor promotions and interesting street marketing spell. Market umbrellas have been in use among shop keepers since a very long time and its legacy can be traced to many ancient civilizations. These commercial custom umbrellas make a perfect addition to any outdoor promotional event. Be it […]