Why Custom Printed Umbrellas Are a Smart Branding Investment

 Umbrellas make popular corporate giveaways for businesses. With an average shelf life of 14 months, umbrellas have one of the highest retentions among promotional gifts.   But don’t just take our word for it. Look at some of the statistics. 45% of consumers in the United States own promotional umbrellas. So, your message imprinted on custom umbrellas will get the attention of a sizeable audience at any point of time.

 Make your brand stand out in all four seasons by making custom umbrellas your promotional items. It will make a highly practical gift for traveling or on-the-go movement. Customize umbrellas with your brand and message to turn them into a perfect business gift for your employees, clients, customers, and the public. Corporate promotional umbrellas are practical and versatile, as everyone will find it useful for different purposes. So, can there be a better way to keep your brand top of their mind and above their heads- literally?

What makes an umbrella a good promotional item?

 Umbrellas are a common household item that people of all age groups would keep and use for many years.  They are widely used all year round across the world and have a good lifespan, and can be kept for many years, so there’s a high guarantee that they won’t be easily discarded. This is a good bonus because the longer the lifespan, the higher the use, and the greater the branding or marketing impact.

Large imprint space

 What makes custom umbrellas an exceptional promotional item is its large surface area that offers incredible creative possibilities to match the needs of the marketers. You can add your logo or message in one panel or alternate panels. If you are looking for something dramatic choose full color prints across the whole canopy. Customization options are truly limitless!

Higher ROI

Buying logo umbrellas in bulk will ensure the best value for your money because of the high ROI it ensures. It makes an average of 1,100 impressions throughout their lifetime, which costs you approximately just one penny per impression. When you consider the cost of an umbrella versus the number of impressions, it works out way cheaper than other forms of advertising like billboards, brochures, online ads or print.

Practical value

 Umbrellas’ usability ranks them as one of the best and most desirable promotional gifts.   Umbrellas are highly useful as it will not just protect the users against bad weather but double up as photo props or even accessories that elevate the outdoor dressing style of everyone. Promotional umbrellas would remain one of the widely used household and fashion items. Marketers can make use of the popularity of umbrellas by making it part of their promotional plan. Umbrellas will take your message far and wide and ensure high visibility unlike many other promotional items that remain hidden in closet or drawers. This will ensure recurring brand exposure.

Mobility

 Umbrellas double up as moving billboards because they are used by people on the move. This mobility gives it a strategic positioning and higher visibility than some promotional items. As they can grab easy attention of people on the streets, logo umbrellas are good for brand visibility and awareness.Umbrellas often change hands as people borrow and use them as they commute to different places. This in turn will widen your brand reach and visibility exponentially.

Versatile

 Furthermore, umbrellas are versatile and generic and can be used to engage every genre of audience groups. Thus, umbrellas will not look odd during any event. It means that marketers can effectively use custom umbrellas during their advertising campaigns as they ensure amazing business exposure. Umbrellas also make great employee gifts and incentives to increase their morale or team spirit. Apart from being popular giveaways during promo sales, conferences, tradeshows, or milestone events, promotional umbrellas can also be shared as corporate gifts to partners and potential clients. Everyone needs umbrellas at some point in their lives. The more it is used, the more exposure your brand gets at one-time investment and effort.

 Are you planning to use custom umbrellas in your outdoor promotions? Browse our collection to find some great deals!